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“I think this might be the beginning of the end for small, medium, and even large sized companies who have a full business derived from developing software plug-ins for DAWs.”

Rhett Shull, at 5:08 of “I Think AI Just Killed The Plugin Industry” on Rhett Shull’s channel.

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4:46 the plug-in in question that I cloned is from a pretty small developer. Quite frankly, I think the plug-in market, the audio plug-in market, looks pretty bleak from here on out. I think it'll take a
4:58 while, and I don't think many professionals and people that are spending, you know, hundreds or thousands of dollars a year on plug-ins, they're not going to necessarily jump over to vibe coding
5:08 their stuff overnight, but I think this might be the beginning of the end for small, medium, and
5:15 even large sized companies who have a full business derived from developing software plug-ins for DAWs. I just, when someone can just open up any model, whether it be Claude or ChatGPT or any open
5:29 weight model that they might have access to and vibe code a plug-in to do what they want, it becomes a hard sell to ask someone to spend a hundred, two, three, four, even $500 or more on a piece of
5:40 software that they could use to get effectively the same result.