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“it becomes a hard sell to ask someone to spend a hundred, two, three, four, even $500 or more on a piece of”

Rhett Shull, at 5:29 of “I Think AI Just Killed The Plugin Industry” on Rhett Shull’s channel.

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5:08 their stuff overnight, but I think this might be the beginning of the end for small, medium, and
5:15 even large sized companies who have a full business derived from developing software plug-ins for DAWs. I just, when someone can just open up any model, whether it be Claude or ChatGPT or any open
5:29 weight model that they might have access to and vibe code a plug-in to do what they want, it becomes a hard sell to ask someone to spend a hundred, two, three, four, even $500 or more on a piece of
5:40 software that they could use to get effectively the same result.
5:44 But this goes far beyond plug-ins for your DAW. One of the other things I started doing was seeing if it could effectively decompile the firmware in the DSP in my old HXSTOPXL here, so that I could