Receipt

“If you're going to tell somebody that they need a $300 pickup instead of a $50 one, you'd better be able to demonstrate why. Not with marketing, not with words like 'warm' or 'organic' or 'aggressive.' You need to be able to prove it.”

SpectreSoundStudios, at 14:15 of “Guitar Players Can't Hear Their Own Bullsh*t!” on SpectreSoundStudios’ channel.

Around it

14:04 Now, let me make this very clear to the pickup companies out there who might take issue with this video.
14:09 There are legitimate reasons to change your pickups. More output, less noise, different feel, hell, maybe they just look cool.
14:15 But if you're going to tell somebody that they need a $300 pickup instead of a $50 one, you'd better be able to demonstrate why.
14:21 Not with marketing, not with words like "warm" or "organic" or "aggressive." You need to be able to prove it.
14:28 What do you think of the headphones? Oh, they sound really good.
14:31 Headphones are great, sounds awesome, super light, feels good in my ears. Thank you, Lewitt.