Guitar Tabloid — The week in guitar YouTube

Receipt

“Because there's no monoculture, there are no subcultures. Because there's nothing to rebel against.”

Rick Beato, at 5:49 of “Everything In Its Wrong Place... The Death of Musical Color” on Rick Beato’s channel.

Around it

  1. 5:29 But most popular music is. Because if it's popular, it's been homogenized. And that is because of the internet.
  2. 5:38 That's why there's no monoculture anymore. What I mean by monoculture is songs everyone knows. Because everything is controlled by algorithms. I talk about this all the time.
  3. 5:49 And because there's no monoculture, there are no subcultures. Because there's nothing to rebel against. There's no disco to have punk rock rebel against.
  4. 5:59 There's no hair metal to have grunge rebel against it. There is no dominant thing now because no trends can really form.
  5. 6:06 Because anything that's interesting gets burned out through viral means so quickly. So that things that become popular are typically incredibly bland.

In the paper