Receipt
“Because there's no monoculture, there are no subcultures. Because there's nothing to rebel against.”
Rick Beato, at 5:49 of “Everything In Its Wrong Place... The Death of Musical Color” on Rick Beato’s channel.
Around it
- 5:29 But most popular music is. Because if it's popular, it's been homogenized. And that is because of the internet.
- 5:38 That's why there's no monoculture anymore. What I mean by monoculture is songs everyone knows. Because everything is controlled by algorithms. I talk about this all the time.
- 5:49 And because there's no monoculture, there are no subcultures. Because there's nothing to rebel against. There's no disco to have punk rock rebel against.
- 5:59 There's no hair metal to have grunge rebel against it. There is no dominant thing now because no trends can really form.
- 6:06 Because anything that's interesting gets burned out through viral means so quickly. So that things that become popular are typically incredibly bland.
In the paper
- Old Man Yells at Cloud, week ending 9 October 2026
- The Creator Desk, week ending 9 October 2026