Bradley Hall

Week ending 18 September 2026

At the desk

• Bradley Hall has asked "What The Actual F*CK Happened To Metal?" and has the answer. Monoculture died, attention fragmented, and the 2010s were "the biggest nothing burger decade of metal for me".
• He says music discovery is "far less exciting than it used to be" and that bands now drop singles instead of album events. His hope lies in the demand for live authenticity, a case he made in a pre-recorded video watched over half a million times.

Said

• 7:49 “the 2010s... is just like the biggest nothing burger decade of metal for me”
• 5:34 “music discoverability and consumption is definitely far less exciting than it used to be”
• 8:26 “the music industry feels a lot more like song focused, and it's more about when bands drop like a big single rather than like a... big album event”